About us
Meet the Founders – Ellie & Rose
At Ellie & Rose London, everything begins with passion. Mother and daughter, Ellie and Rose, have shared a lifelong love of fashion. With backgrounds in Styling and Fashion Buying, they decided over ten years ago to turn their dream into reality: creating their own clothing label that stands for style, quality, and personality.
They didn’t just want to sell clothes — they wanted to inspire people and ensure everyone feels confident and happy in what they wear.
Our Story
What started as a small idea in the heart of London has grown into a brand with over ten years of experience in the fashion industry.
At Ellie & Rose London, we believe fashion should be accessible, contemporary, and sustainable. Every item in our collection is carefully selected to combine the latest trends with timeless elegance.
We are proud of what we have built — but above all, proud of the thousands of satisfied customers who are now part of the Ellie & Rose family.
Our Vision
Our goal is simple: high-quality products, personal service, and genuine care in everything we do.
While many online stores remain impersonal, we choose a human approach. We listen to our customers, continuously improve, and keep innovating.
We stand for honesty, authenticity, and a true passion for fashion. That’s what makes Ellie & Rose London unique.
Our Customers, Our Pride
Every order, every email, every question — it matters. Ellie and Rose personally ensure that every customer feels seen and valued. Because fashion isn’t just about what you wear, it’s about how it makes you feel.